BNZ launches new campaign for its HomeAdvantage package via Colenso BBDO

BNZ and ColensoBBDO have launched a new campaign for its HomeAdvantage package in anticipation of an ongoing battle for home loan customers.

A billboard, print and digital campaign launches this month to support the 30 second TVC which launched late last year.

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Says Steve Cochran, executive creative director: “Be good with money is only a good campaign platform if we walk the walk. HomeAdvantage is another great chance for us to do so.”

BNZ chief marketing officer, Craig Herbison says it was important that the campaign supported BNZ’s commitment to offering customers products and services not available anywhere else.

Says Herbison: “HomeAdvantage was developed to deliver benefits for customers over the entire life of their home loan rather than a one-off benefit at sign up.

“This is something that no other bank offers and it is critical that BNZ campaigns reflect and communicate our commitment to constantly break new ground.

“It’s a commitment that we have made as an organisation and it needs to be a theme running through our product campaigns too.”

Mr Herbison says that the ‘only at BNZ’ message will grow stronger as the bank substantiates it with new products and services throughout the year.

Client: BNZ

Media Director: Penelope Burns