Toyota reminds Kiwis why the Hilux is still the best ute in new spots via Saatchi & Saatchi NZ
Toyota New Zealand is reminding kiwis why the Hilux is still the most popular ute in New Zealand since 1982 in a series of spots via Saatchi & Saatchi NZ.
The work features two of the characters from the epic “Tougher than you can Imagine” spot from 2011, through Saatchi & Saatchi and Thick as Thieves.
Says Guy Roberts, creative director: “Hilux has some pretty impressive stats that truly make it a proven winner in New Zealand. The characters are an ideal way to get those across in a classic Hilux way, and bring our new ‘New Zealand Proven’ platform to life.”
Says Corey Chalmers, creative director: “We felt the characters were lovable enough to warrant their own spots – to be honest we’d love to write loads of them. Unfortunately, the monkey wasn’t available due to unreasonable cash demands and ‘creative differences.'”
Client: Andrew Davis, Craig Burton – Toyota New Zealand
Agency: Saatchi & Saatchi NZ
ECD: Antonio Navas
CDs: Corey Chalmers & Guy Roberts
Business Director: Paul Wilson
Account Director: Susie Darling
Account Manager: Amanda Brittain
Head of Content: Jane Oak
Production company: Thick as Thieves
Director: Alex Sutherland
Producer: Rebekah Kelly
6 Comments
Ewww, forced unfunny.
Nice, simple, funny, job done lads.
Nah this is classic, nice nod to the commando boar…
OMG so kiwi. 100% pure kiwi. Mate mate mate. Kia ora. L&P. Jandals
awful. going downhill – fast
Nice 15s gang, effortless…