MDS AdSchool’s Pascoe + King win Student Axis

Lots of sharing the love for Hannah King and Sam Pascoe (pictured) at Axis last night for winning the Student Axis award for their Share the Drama idea for Coke.

Once again it was a great brief from TVNZ, which had students from Media Design School, AUT and Otago all thinking about ideas that didn’t necessarily use a TVC, but rather promoted either coke, ANZ or Hydunai across TVNZ’s other assets.

“It was a terrifically, gnarly brief that really pushed the students’ thinking” says AdSchool CD, Kate Humphries. “And the idea Sam and Hannah came up with cleverly used the drama of Shortland Street in an inspired way to ensure that not only coke, but also Shortland Street would be kept on everyone’s lips over the long hot summer. 

“A big thank you to TVNZ for giving the students the brief and a big congratulations to Sam and Hannah, and our other finalists Ellie Jones and Avani Maan, from everyone at Media Design School”