Monteith’s launches The Great Monteith’s Meatpack Hunt app via Colenso BBDO
Unbeknownst to Kiwi’s, there are in fact currently thousands of wild animals roaming the streets, homes and offices of New Zealand. So, get ready it’s open season on The Great Monteith’s Meatpack Hunt.
The augmented reality mobile app via Colenso BBDO, is designed to create conversation around beer, cider and food matching. The Monteith’s app gives you the opportunity to “hunt” duck, venison, lamb and beef, everywhere from your local bar to their office, with the chance to win what you hunt.
Those lucky enough to hunt a full meat pack will then go in the draw to win one of hundreds of premium Gourmet Direct meat packs direct to their door.
The app is available now and free to download via the App Store for iPhone or Google Play for Android. All Kiwis need to get started is a smartphone, or smartdevice, a steady hand and a good appetite.
Colenso managed to whet the appetites of would-be hunters before the launch of The Great Monteith’s Meatpack Hunt app, through a creative outdoor billboard campaign which encouraged people to sign up for their very own hunting license.
The official launch of the game was held at an outdoor event, at No.1 Queen St Bar in Auckland, which gave media as well as members of the public the chance to be the first to play the game, and try a meat, beer and cider matching experience prepared by Sean Connolly.
Once players have completed the meatpack challenge, they can test their skills against their mates and find out who the better hunter. And to keep the excitement going, there is even a bonus level where you have the chance to hunt the game’s biggest prize – The Golden Stag. It is hard to find, but if you manage track it down the rewards are plentiful with the chance to win a brand new Electrolux BBQ and meat package.
1 Comment
nice one Danu