SKY Next puts future Kiwi athletes in the picture in a new campaign via DDB Group New Zealand

DDB has launched a TVC to put the spotlight on SKY Next; a new initiative designed to support emerging talented Kiwi athletes.

SKY Next will be working with 18 up-and-coming young Kiwis, assisting them financially and holistically to give them the chance to be the best they can be within their sporting realm.

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As SKY is the home of New Zealand sport, part of each SKY subscription is put back into helping these Kiwis take it to the next level.

Says Marisa Carter, manager of the SKY Next programme for SKY: “We’re excited to be contributing to the future success of sport in New Zealand. Our intention is to provide this talented group with the best springboard to compete on a world stage. They are truly inspirational and we are proud to be part of that journey.  It is going to be exiting  to see what they can achieve with all that potential.”

Maurine Talpin, SKY brand manager, echoes Marisa’s excitement for the programme and what it means for the atheletes and the business.

Says Talpin: “SKY Next is an exciting feat for the company, the initiative will help young Kiwis along their journey to realise their dreams and grow as professional athletes.

“It’s the perfect fit with what we stand for as a company, from the passion we have for all things sport to proactively contributing to New Zealand in a meaningful way. I am very proud that we’ve launched this programme.”

The 45 second TVC features glimpses of the SKY Next athletes’ gruelling training and provides and insight into the dedication they have to reach their goals.

You might not recognise these athletes, but they’re out there, every day ‘to beat the best, to be the best, to be next’.

To learn more, and follow the athletes’ progress, visit SKY.co.nz/SKYNEXT.

Agency:  DDB Group New Zealand

Jon Cooper, Coopers On Franklin