All Black’s Brad Thorn lends his voice in Rebel Sport’s latest campaign via Ogilvy & Mather NZ
Ogilvy & Mather New Zealand has created a new brand TVC for Rebel Sport directed by The Sweet Shop’s Joel Harmsworth, featuring All Black hardman Brad Thorn.
Says Angus Hennah, Ogilvy executive creative director: “We wanted to celebrate the grassroots winter athlete. Our uncompromising approach to winter sports is something that has shaped us as individuals and as a nation. We wanted to focus less on gameplay and more on the emotion of playing sport not just against the opposition but also against the elements. Veteran All Black Brad Thorn was the perfect voice for the commercial. It grounds the poetic nature of the words with an authentic rawness.”
Agency: Ogilvy & Mather New Zealand
Client: Rebel Sport
Executive Creative Director: Angus Hennah
Concept: Angus Hennah, Andy Blood
Copywriter: Angus Hennah
Art Director: Angus Hennah, Gaelyn Churchill
Group Account Director: Sandra Daniel
Account Director: Darryl Rogers
Group Marketing Manager: Tanya Laurence
Agency Producer: Steen Bech
Production Company: The Sweet Shop
Director: Joel Harmsworth
Executive Producer: Fiona King, Wilf Sweetland
Producer: Phil Liefting
DOP: Marty Williams
Editor: – Graeme Pereira – The Butchery
Grade: Martin Greer – The Refinery
Online: Eugene Richards – The Refinery
Composer: Rob Law
Sound Design: Francis Linehan
11 Comments
blimey it’s ryhmey
Forget the poetry, stick to the rugby.
Forget brand, stick to retail.
Even though the voice-over does rhyme
This is corny and depressing at the same time
To yet another aus director while NZ burns….
A nice change of direction for rebel. The v/o just doesn’t work though. Yes he’s a hard bastard who plays rugby, but he sounds like a typical kiwi munter who’s doing his first ad. It really detracts from the beautifully shot pictures. Always great when a non-obvious choice for the V/O comes off, but here it really doesn’t.
at least the last ad had an idea in it. this is rubbish
Is there a concept here? Agree, corny rubbish. Fails to connect and leaves no goosebumps.
great ad.
It really connects, it inspires all winter athletes and coaches, and supporters, who in essence are your target market.
The immense Brad Thorn has a super recognisable voice therefore a great choice for the ad.
I picked it straight away…
He is the hardest bastard around, and no one better depicts the toil of training week in week out for 20 years than the IMMENSE BRAD THORN.
love it
Steve
Great poetry
Great use of a sporting legend
His vocal chords are magnificent
Inspiring to winter sport players, coaches and spectators, your target market
It shows the athletes commitment and determination to get out there a play even in the harshest of enviromental conditions.. i love the ad… would love to know who wrote the poem please…