NZTA urges Kiwis to not be a distraction in a new poster campaign via Clemenger BBDO Wellington
May 23 2014, 1:06 pm | | 10 Comments
Clemenger BBDO Wellington has designed a new series of passenger portraits for New Zealand Transport Agency.
The series draws viewers in and then hits them with a harsh reality: having too much fun in the car can have dangerous consequences.
10 Comments
Well done
Sit as still as you can. Don’t talk or move. God damn young people again, this will make them take notice.
These ads will not do a damn thing.
Hang the strategist, 2/10.
Fun can go bad quickly…Mmm…yes young sky walker.
I’m paying for this.
Saw these posters out on the street today, smart engaging art direction drew me in. Well done guys!
Coming soon to Archive.
I was just about to say something rude, but this idea is cool.
I do however doubt whether any youngster will find the time to start looking for a clever ad thought.
WELL DONE CLEMS
The trouble with hidden ideas is, they are hidden.