Veksner: Do we actually need creative directors?
June 16 2014, 11:45 am | | 1 Comment
By Simon Veksner, Creative Director, DDB Sydney
Volvo’s epic split film is hotly tipped to win a Grand Prix or two at Cannes this year.
Interestingly, it was made without the involvement of a Creative Director.
The agency behind it, Sweden’s Forsman & Bodenfors, doesn’t have them. READ ON…
1 Comment
Topical, especially considering they’re all currently in Cannes.