PR Lions: Saatchi & Saatchi NZ/ApolloNation scores Gold Lion; DDB NZ scores one Silver

New Zealand has scored one Gold Lion and one Silver Lion at the Cannes PR Lions.

Tui Brewery has won Gold for “Catch a Million” in PR and Bronze for “Beer Plumber” in Promo and Activation at the Cannes Lions Festival. DDB Group New Zealand has scored a Silver Lion for Paw Justice ‘Animal Strike’.

Saatchi & Saatchi NZ has also won a Bronze Lion in Promo & Activation for Tui Beer’s ‘Beer Plumber’.

“Catch a million” was created in partnership between client DB breweries, part of the Heineken Group, Saatchi & Saatchi New Zealand and ApolloNation. Beer Plumber was created with in partnership with 8com and Porter Novelli for PR.

Says Corey Chalmers, creative director: “We’re stoked to get global recognition for this most Kiwi of brands. We’re even more thrilled to stand together with our client, Will, on stage to cap off an extraordinary year with Tui. Right, off to celebrate.”

Says Guy Roberts, creative director: “It’s brilliant to see such an iconic New Zealand brand creating award-winning work. Both are simple ideas that resonate with kiwis and have not only picked up creative accolades but also, importantly, delivered real business results for an awesome brand.” 

Says William Papesch, marketing manager, Tui said: “To have both ‘Plumber’ and ‘Catch a Million’ recognised on the biggest global stage is incredible. We also, really need to thank New Zealand cricket fans, as the ‘Catch a Million’ campaign literally wouldn’t have existed without them.”

Both campaigns have already received substantial recognition local and regional awards.

VIEW THE FULL LIST OF WINNERS –  PR Winners – Cannes Lions 2014.xlsx