Bums are full of surprises in latest Beat Bowel Cancer Aotearoa campaign via Whybin\TBWA NZ
To make some noise around the issue of bowel cancer, BBCA (Beat Bowel Cancer Aotearoa) and Whybin\TBWA Auckland has created ‘Fartbombs’, located at bumsarefullofsurprises.org.nz – a website that enabled the public to add fart sounds to any YouTube video.
They could then share their creations with their friends and families. Each video ended with our message, helping us to spread the word about bowel cancer on social media.
Client: Beat Bowel Cancer Aotearoa
Agency: Whybin\TBWA Auckland
CCO: Toby Talbot & Dave King
Creative Directors: Lisa Fedyszyn, Jonathan McMahon & Nathan Cooper
Head of Design: Phil Kelly
Creatives: Cece Chu, Ryan Price, Guillaume Calmelet & Smeta Chhotu-Patel
Senior Designer: Chris Lewis
Digital Design Lead: Alex Waskiewicz
Group Account Director: Nick Bulmer
PR Group Account Director: Rebecca Hyndman
Senior Account Manager: Amanda Green
Account Executive: Lucy Ochoa-Petit
Head of Content: Liz Rosby
Execute Digital Producer: Hollie Thornton
Producer: Sonali de Silva, Nick Barnes & Vanessa Wu
Sound Post and DCP: Envy Studios
Producer: Samantha Jukes
Sound Design: Vedat Kyici
1 Comment
Very cool indeed