Steinlager launches film of William Turbridge’s 102m deep dive, part of campaign via DDB NZ
Following William Trubridge’s attempt at breaking his own unassisted free dive world record as part of a major campaign via DDB NZ, Steinlager has released a film documenting the dive.
Trubridge, who has a lung capacity two litres larger than the average adult, attempted the dive at Dean’s Blue Hole – a 200m deep cavern – near his home base in the Bahamas. The pressure at the depths Trubridge dives could easily crush untrained lungs and around 40 people die each year from free diving accidents.
DDB
Chief Creative Officer – Damon Stapleton
Executive Creative Director – Shane Bradnick
Creative Director – Chris Schofield
Digital Creative Director – Haydn Kerr
Senior Art Director – James Conner
Senior Copywriter – Christie Cooper
Senior Copywriter – Guy Denniston
Planning Director – Rupert Price
Group Business Director – Scott Wallace
Senior Account Manager – Jonathan Rea
Digital Operations Manager – Liz Knox
Digital Producer – Sheetal Pradhan
Lead Designer – Jason Vertongen
Digital Designers – Jim Pachal, David Woon
Lead Developer – Cameron Crosby
Digital Developers – Braden Wikohika, Steve Hoeksema, Michael McMillan
Digital Planner – Parker Mason
Agency TV Producer – Rosie Grayson, Kate Moses
Agency TV Executive Producer – Judy Thompson
Executive Producer: Judy Thompson
DOPs: Simon Temple / Nic Harris
Editor: Steve Gulik
Colourist: Pete Ritchie
Media – Zenith OptiMedia
Group Business Director – Alex Lawson
Senior Media Planner – Henry Rowley
Live Production
Production Company – Yaptone Media
Executive Producer – Johnny West
Agency Producers – Scott Wallace, Jonathan Rea, Kate Moses
PR – The PR Shop
Director – Pippa Lekner
Account Manager – Alisa Keall-Grant
Senior Account Executive – Tom Frankish
Client – Lion
Marketing and International Director – Craig Baldie
Category Director – Beer – Ben Wheeler
Senior Brand Manager – Michael Taylor
Brand Manager – Alison Futcher
10 Comments
Absolutely amazing! Well done to all involved. And well done to Steinlager/Lion for such a brave campaign. William truly did capture the hearts of NZ.
wow look how many people worked on it, and its still not very good.
@ No Name – why do you say it is not very good? What aspect in particular?
The website looked pretty world class in terms of design and execution, the TVC was epic, those press ads/posters look amazing.
Did you just not like the overall big idea, the execution or just wanting to take a pot shot at a competing agency and/or client.
Note, I have used my real name and it is not listed on the list above. Have the balls to do the same.
Sorry, ‘Peter M’, I disagree.
The event was cool, but the ads were pedestrian. It was hard not to screw up. Like the football world cup, you don’t need great ads to make you watch it. The event is the ad.
BTW, I’m not using my real name. I know people whom worked on this, and any criticism that has been levelled at this campaign via social media has been roundly shat on by certain agency folk whom worked on this. Bit of an embarrassment for the people involved, and the agency.
I am not sure how you can compare the World Cup to taking a relatively unknown guy and turning him into a household name. William is amazing but most people I know, including myself, didn’t have any idea who he was or what competitive freediving is all about. Lion and DDB televised the dive for the nation to see and I assure you that was only possibly because of a mammoth effort from the names you see above.
My name is up there and I am super fucking proud of that.
@nah I think It’s great that people defend their work. If you’ve worked hard and you’re proud of what you’ve achieved, then why not? I guess the moral of the story is if ya can’t take it, then don’t dish it.
Beersies for everyone involved I reckon.
don’t listen to him/her Rosie, anyone who still uses the word ‘pedestrian’ is undoubtedly a cu*t.
@Yeah and @nah, what is wrong with people celebrating the work they have done and giving credit to all those who have touched it in some way which is what a credit list is for.
People rightly should be proud of the work they do. No one is claiming this is going to win awards etc but it’s a big project that is probably a lot more complex that it looks to us on the outside and I am sure a tonne of work went into it fro all involved.
I don’t think it is fair for unnamed people to tear stripes of campaigns without really offering a reason as to why they think it is shit. Give some constructive feedback. I don’t care if you add your name or not but lets be fair. We all do work that could be better etc so lets work together to lift the standards of everything we do.
@Nah – it is not a true comparison to compare this event to the football world cup. This event really did require a massive awareness campaign. I had never heard of the guy or the sport so wouldn’t of tuned in to watch without it.
The ads were pedestrian, and that’s being polite, take the criticism and see me in my office later on with a good explanation why.
I was waiting for the ball-breaking idea but there wasn’t one, just run of the mill sponsorship ads that any agency could have done.
It was a major opportunity lost, the only thing to do now is spend copious agency dollars on an emotional Cannes entry.
As for the event itself, it was interesting, if anything, that was the idea. The ads are just mandatory filler.
I stand by my words. Suck it up.
ok, where’s your office?