JWT’s Mike Ramsay and Mariona Wesselo-Comas win January ORCA for #Drunksense campaign
Drunksense made straightsense to ORCA judges this month with Mike Ramsay and Mariona Wesselo-Comas from JWT taking out the January award.
Drunksense was created for Auckland Transport to relay the message when you’re drunk dumb things make sense… like driving home. This ad leveraged the closeness and openness of dialogue that happens within friendships and used humour to deliver a smart message.
To further support this campaign Mai FM created two videos including their breakfast announcers Nixon and Nate. Showing that Drunksense can be okay as long as you get home safe. The videos were a hit with their audience getting over 50,000 views so far.
The ORCA judges loved it, naming it the latest ORCA winner “Great insight – you don’t have to be a slurrer to be unfit to drive and a good little toolkit for dealing with people talking rubbish.” Mentions judges Josh Lancaster & Jamie Hitchcock (Assignment Group)
Says Ramsay when asked where the inspiration for Drunksense came from: “It largely came from trying to understand Mariona’s accent. She constantly sounds drunk.”
The JWT creative team pick up the $500 and a limited edition Martin Horspool certificate and a $5,000 radio schedule for Auckland Transport.
The Grande ORCA’s are approaching in May with the trip for two to Cannes up for grabs.
To enter the ORCAs visit trb.co.nz.
1 Comment
Hi Mike!