Trustpower launches brand new $49 Unlimited Broadbrand campaign and TV spot via Gunroom

Following up on its recent rebrand, Trustpower has launched a new campaign via Gunroom.

Although the origins of the company date back almost 100 years, Trustpower has evolved beyond power generation and retailing and is also a fully-fledged phone and broadband provider. The benefit of blending power and broadband is that customers get much better value, and that’s what this new campaign is all about.

VIEW THE SPOT

New Zealanders who switch to Trustpower for both services can get unlimited broadband for only $49 a month for 12 months. At an unlimited broadband price that’s around half what many other providers offer, the advertising would have succeeded by simply screaming the offer loud and long.

Trustpower however, believed that such a groundbreaking price was a powerful tool to explain and build the brand.

Says Carolyn Schofield, marketing communications manager from Trustpower: “My instructions were clear: tell a story, create a strong emotion, and communicate the offer. Forget logic, don’t research, simply get people to feel and react.

“This campaign, built around a 90 second TV commercial, has exceeded our most optimistic expectations. Daniel Crayford and Nick Sampson at Gunroom have created a remarkable piece of advertising, and are an integral part of the Trustpower marketing team. Their ability to understand and deliver on the commercial imperatives of Trustpower, while creating empathetic and engaging storytelling is a rare skill.

“It takes a talented group of people to make a good idea great, and the level of craft and skill demonstrated by Chris Dudman and Robber’s Dog was exceptional – they are a joy to work with. Many thanks too to Jonathan Bree and Peter van der Fluit for composing such a beautiful song.”

The campaign launches with a 90s TVC, supported by billboards, street posters, bus backs, cinema, online and social.

Client: Carolyn Schofield, Marketing Communications Manager, Trustpower

Media: Independent Media NZ – Mark Reekie