New Zealand Fire Service launches a brand new education game ‘Get Out Stay Out’ via Touchcast

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4.jpgTouchcast recently launched a brand new game to help educate young kiwi’s about fire safety for New Zealand Fire Service.

Called ‘Get Out Stay Out’, the game leverages some age-old proven game mechanics to ensure deep, sustained engagement, and underpinned with a fusion of fire safety narratives and a UX design informed by a series of workshops and focus groups with school-aged children.

Says Mark Glenn, head of experience at Touchcast: “Get Out Stay Out provides a great ‘always on’ method to engage kids in what can be quite dry subject matter; weaving the critical messaging through a narrative and game-play they digest and engage with time and time again. Through prototyping with early testing groups, the extended session times are proving the formula is effective.”

 

Says Caroline Rosanowski, senior communications advisor, New Zeland Fire Service: “Historically, most tools the New Zealand Fire Service have been very different from each other; not just from an experience perspective, but from a technology perspective too.”

Says Andrew Joll, tech lead at Touchcast: “This new game has specifically designed to evolve over time to meet the changing needs of the target audience, the New Zealand Fire Service and emerging technology. Get Out Stay Out has been built using HTML5, a scalable, robust technology solution that any predecessors can utilise for efficiencies in backend development and enhance front-end user-experience.”