Loyal send-off for an advertising classic; Philip Andrew departs Clemenger BBDO, Wellington

On Friday 1 May, after 25 years at the helm of one of New Zealand’s most respected and awarded agencies, Philip Andrew (Duster) finally bid his beloved Clemenger BBDO adieu.

As befits a man of his style, instead of a leaving party ‘D’ opted to have a series of intimate ‘Duster Dinners’ with those he’s worked with most closely over the years – culminating in a deliberately pared-back celebration with the agency.

The end of an era? Perhaps, but nobody who was present for the man’s farewell in Wellington felt sad. Rather it was a celebration of a remarkable legacy, one that brought us some of the most memorable moments in New Zealand advertising history. From ANZ’s Serious Saver all the way to last year’s Mistakes for NZTA, Duster left his mark on Kiwi culture in a way that few creatives manage.

Led by Brigid Alkema – Clemenger’s newly appointed ECD – the agency ensured his last day was marked in many thoughtful ways, including a ride to work in a classic ’57 two-door Chevrolet and a final morning coffee delivered to his desk by Lorezno Bresolin (the son of Remiro, of Ill Casino infamy).

A focus of a lot of love was the ‘The Book of D’, a collection of stories, anecdotes and memories for Duster to look back and laugh over as he spends the next few months kicking back, polishing his boats, and masterminding his next move. Clemenger BBDO extends a massive ‘thank you’ to everyone who contributed to this book.

One of its highlights was Campaign Brief’s own Michael Lynch’s ‘Hot or Not’ chart, which he sent along as a visual aid to remind Duster of the numerous jousts they’ve had over the years in regard to Clemenger’s position on its hallowed grid. (Duster always thought Clems should be closer to the right than it sometimes featured.)

Before heading out for a dinner dubbed ‘The Last Supper’ by one wit, there was a final celebration in the agency, including the handing out of gifts and emotional speeches, and capped by the surprise appearance of Dave Dobbyn, who serenaded a slightly uncomfortable-looking Duster with an acoustic rendition of his hit song ‘Loyal’. A moving tribute to a man who was instrumental in the careers of so many. Duster, of course, accepted all this ‘laying it on thick’ with his usual good grace and humour.

The Last Supper itself took place at a grand pop-up restaurant, with dinner served by one of Duster’s favourite chefs, Rex Morgan of Boulcott Street Bistro.

All Duster’s preferred food and drink options were present, and all served, of course, on a crisp, white tablecloth.

“Classical, thoughtful, genuine and top quality. I loved it,” said D in response to the evening.

We could say the same about him.