Cannes Contenders: Contagion
How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Contagion
Birthday sex, Valentine’s romance, New Year’s Eve. Durex has them all covered. But how could Durex give couples something to really look forward to this Easter? Contagion and Durex knew people were having sex, but for a sexually promiscuous country, New Zealanders aren’t great at talking about it. So Contagion and Durex created Durex Easter X. An adult-sized chocolate egg, with very adult toys inside. The limited edition eggs were exclusively available via engagement with the brand’s social channels, and hand-delivered to influencers to get the whole country buzzing. Not surprisingly, an orgasm wrapped in chocolate was exceptionally appealing to lovers everywhere, making Durex the most socially engaged brand in the country. Even on the unsexiest holiday of the year.