Sovereign covers Kiwis with free Facebook insurance in a new campaign via JWT NZ

Sovereign is giving Kiwis the opportunity to receive free life insurance through Facebook in an innovative campaign designed to address the issue of under insurance in New Zealand.

The industry first Facebook campaign via JWT is a bold move by Sovereign to reach Kiwis in the 25 – 50 year old demographic. It has been designed to make life insurance easier to understand for those who may not know where to start or understand how insurance works.

New research undertaken by Sovereign shows that more than 2 in 5 Kiwis don’t have life insurance and of those only 16 per cent are considering it in the future.

The free insurance offer kicks off June 8 and runs until July 12 giving Kiwis aged 25 – 50 the opportunity to receive $10,000 free life insurance for six months. To apply, applicants simply visit the Sovereign NZ Facebook page and click on the free insurance offer.

Sovereign chief marketing and innovation officer Chris Lamers, says the campaign is designed to help Kiwis better understand the relevancy of life insurance and reduce its complexity.  

Says Lamers: “By giving people a chance to try insurance at no cost, we are giving Kiwis information that will help them to plan and prepare for their future through one of New Zealand’s most widely used communication channels.”

According to Facebook statistics, currently 1.9 million Kiwis use Facebook daily.

Sovereign’s research revealed the main life triggers for taking out life insurance included planning for the future (40%), children or child on the way (36%), marriage or permanent relationship (25%) and first time home buyer (24%).

Says Lamers: “It’s at these milestones that life insurance can make a real difference.”

Lamers says the campaign is one of many steps Sovereign is taking to break the industry mould and connect with Kiwis in ways that are meaningful and relevant.

Says Lamers: “We want to help Kiwis take charge of their lives and start planning for the future so, through Facebook, we’re making it possible for a whole new generation of Kiwis to try before they buy.”

The campaign also allows people to take charge of the personalisation of the insurance by naming the product and deciding which friends they would like to share the offer with.

For terms and conditions specific to the campaign visit: https://www.facebook.com/SovereignNZ.

JWT

Haystac