NZ Book Council reminds Kiwis of the power of the written word in new work via Colenso BBDO
Books have always shaped the people who shape our world. Armed with this insight, Colenso BBDO has created a print and poster campaign for New Zealand Book Council, that reminds people of the power of the written word with the goal of changing how digital natives view great pieces of literature in an online world.
Each of the three executions features the familiar library card and bares the signature of important and culturally significant individuals who’ve been influenced by that particular book.
Says Catriona Ferguson, CEO of the New Zealand Book Council: “Our mission is to champion readers, writers, and books in New Zealand – and this campaign is going to help. We’re incredibly excited about this idea and as this is only the beginning of what we see its full potential to be.”
Says Nick Worthington, creative chairman of Colenso BBDO: “Everyone that worked on this campaign is passionate about reading, and are thrilled to think some of that might rub off on people who aren’t.”
Creative Chairman: Nick Worthington
Art Director: Scott Kelly
Art Director: Brent Courtney
Copywriter: Ben Polkinghorne
Business Director: Katherine Sliper
Planning Director: Neville Doyle 
10 Comments
saw it on the back of the AUT magazine… does that qualify for awards
Yes it does.
Some of the selections here make no sense?
Did these books get delivered around the world over hundreds of years?
You’re being literal, Just asking, you need to read more and develop your imagination.
Erm…. yes.
The only one that actually has influences that dates back 100’s of years in the bible. And yes, that was most definitely delivered around the world. You may not have heard but the catholic church is quite a big deal.
It still sux. Sorry.
Love the purity of the idea and the craft’s great too – nice one.
It’s gonna pick up. You can’t deny that. It’s undeniably attention candy to the eye and they can’t help but eat it. Nice work guys.
Don’t be literal? Aren’t we talking about literature?
These scams have so many holes in their logic I fear being sucked into one.
For example: ‘Grammar School’ in 1497. Both schools and the word grammar did not exist at that time.