Rebel Sport’s ‘Natonal Pride’ campaign via Ogilvy & Mather NZ takes out July’s Ad of the Month

Ogilvy & Mather has won July’s Newspaper Ad of the Month award with another of its Rebel Sport ads ‘National Pride’. 

Judges Rob Longuet-Higgins (Barnes, Catmur & Friends) and Peter Wujkowski (Geometry Global) agreed it “immediately stood out on the judging table with its strong visual lead idea”, but its success was ultimately because “it was topical on two fronts”.

As there was no winner last month, Ogilvy receive the jackpotted prize of $500.

Entries are also closing soon for the 2015 Newspaper Advertising awards.  As well as the highly desirable $10,000 cash prize for the 2015 Ad of the Year, there are also six other categories:  best topical, best digital, best craft (art), best craft (copy), best media thinking and best News Brand campaign.

Established in 2005, this is the 10 year anniversary of the annual Newspaper Advertising Awards. Last year’s $10,000 Newspaper Ad of the Year winner was DDB for its VW ad.

This year’s creative and media judging panels include a number of leading creative and media directors, along with our international judge Colin Jeffery from David & Goliath, LA.

Entry into the Newspaper Advertising Awards is simple, and any ad that has appeared on a New Zealand newspaper website or app, or in any print edition between 1 July 2014 and 30 June 2015 is eligible.  For entry details go to www.newspaperawards.co.nz.

To enter the monthly Ad of the Month, go to http://www.newsworksnz.co.nz/creative/ad-of-the-month/enter.

Agency Team

Martin Hermans – Creative Group Head AD