State makes insurance simple in latest chapter of its ‘Click. Done’ campaign via Colenso BBDO NZ
State has released another chapter in its new ‘Click. Done’ campaign out of Colenso BBDO, in partnership with Wade Shotter at Finch.
‘Spend time on life’, is a suite of commercials that hero the simple premise that insurance shouldn’t be complicated, and with State, it isn’t.
An instantly recognisable executional style embraces this, and has seen five pieces of work come out in quick succession – all heroing the simplicity of dealing with the heritage insurer.
Says Scott Coldham, managing director at Colenso BBDO: “It’s ownable, playful and a strong platform from which to innovate their service proposition – there are a number of initiatives coming that are really exciting.”
Says Merran Anderson, GM marketing and communications at IAG: “Increasingly our customers are comfortable doing business with us in the online space, and we’re enabling this for them – and seeing great results.”
Client: IAG
Agency: Colenso BBDO
Production Companies: FINCH
Partners: Spark PHD, Franklin Road, Beryl
2 Comments
This actually made me chuckle. Which is a rarity for insurance ads.
Really Great!!!