Farmers Department Store encourages Kiwis to ‘Take A Look Around’ in new TV campaign via .99
September 9 2015, 1:47 pm | | No Comments
.99 has launched a new TV campaign for Kiwi department store Farmers. The campaign aims to change people’s pre-determined ideas about the department store’s range.
Many for example remember going to Farmers as children so now see the store as old fashioned, while others see Farmers as not really relevant beyond those everyday basics like socks and underwear. In recent times however, a lot’s changed. Farmers now stock more world-class brands than ever. What’s more, it’s now well and truly moved online, with over 40,000 items now available through its eStore. So .99 wanted people to take a fresh look at Farmers, to get a true appreciation for just how amazing it’s range has become.