Kellogg’s packs a virtual reality experience into boxes of Nutri-Grain via Geometry Global NZ

Kellogg’s and shopper marketing and digital activation agency Geometry Global NZ have packed a virtual reality experience into a limited edition Nutri-Grain 500g box.

Users can experience the 360o, high intensity action of wingsuit flying, mountain biking or long boarding by purchasing the limited edition Nutri-Grain 500g packs that have been cleverly crafted to transform into a virtual reality headset.

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Once the exclusive domain of high tech gadget companies, the campaign is a first for the New Zealand grocery market – virtual reality for the price of a box of cereal.

Says Louise Cunningham, executive director, Geometry Global NZ: “When talking to teens, the target market for Nutri-Grain, you need to talk their language. Influencing purchase behaviour via tech and digital is now a significant part of what we do.”

Client:

Production Partners