Steinlager tells the story of the 1905 Originals in new print campaign via DDB Group New Zealand
October 26 2015, 1:47 pm | | 2 Comments
To draw inspiration for the 2015 Rugby World Cup in England, Steinlager hastold the story of the 1905 Originals, the first team to be known as the All Blacks and the first team to be sent to the home nations.
A long copy print campaign via DDB New Zealand, focuses on three remarkable stories from the journey, to remind the current fans and team “that we’ve done it before, and we can do it again.”
2 Comments
This reeks of award chasing.
This campaign has really missed the mark following on from 2011. Took the focus away from the can itself.
Yes,we’ve done it before. A lot more recently than 1905. In 2011 in fact. When we won the world cup. Ringing any bells?