Colenso BBDO sole winners outside of North America at annual Mashable ‘Mashies’ awards

Colenso BBDO emerged from the annual Mashable ‘Mashies’ awards as the only agency outside of North America to walk away from the show with metal.

On the night, the agency’s Pedigree Found project, developed with Google, won ‘Best Use of Mobile’ and Samsung Black Cats won for ‘Best Real Time Marketing’.

The awards, held at the end of last week in New York, are in its third year and have a fairly unique format – across 20 categoies only 5 make it to shortlist with then only 1 campaign in each category taking the award.

Globally, Mashable are seen as one of the leading voices when it comes to innovative and effective digital thinking and the Mashies were set up as a chance to champion the very best examples from around the world.

This is the third year in a row Colenso BBDO has walked away from the show with metal and the second in a row that they have tied first for most campaign wins (Crispin Porter + Bokusky, Razorfish NY and BBH New York all also had two campaigns win this year.)

Says Neville Doyle, digital planning director at Colenso BBDO: “It’s an amazing result, both for everyone here at Colenso and for our clients who help us create such great work. Mashable are the gold standard when it comes to all things digital, mobile and social so to go up against the best in the world and to walk away with two awards, is another sign that we’re getting things right.”