MDS’s AdSchool team wins coveted place at D&AD New Blood Workshop held in Sydney

This year Jake O’Driscoll and Sylvia Humphries became Cannes Future Lions finalists, won the Visa Future of Payment competition, just scored a Crowbar win and now they’re off to Sydney on Friday to join 28 other lucky creatives from all over Australia at the D&AD New Blood Workshop – Brief to Broadcast.

Developed in partnership with The Glue Society, Google, Will O’Rourke, Interbrand and M&C Saatchi, the workshop will be opened by Nils Leonard, CCO and chairman of Grey London (recently named as the top creative person of 2015 by Business Insider). Leonard is “thrilled to be working on Brief to Broadcast, D&AD’s New Blood workshop (because) young creatives are the future of this industry and helping to nurture them is essential.”

The workshop, run from The Glue Society Studios, will be  a frenetic, fast-paced industry crash-course in which the chosen young talent ‘get their hands dirty by turning an original concept into a integrated campaign in a single day under the guidance and mentorship of some of the industry’s finest participants”. It seeks to bridge the gap between industry and education for the next generation of creative talent and the final results will be judged by a group of leading creative directors.

To be invited to attend creatives and students had to submit a 60 second video on an an issue they feelt passionate about and which they thought was worthy of bigger attention.

Says Kate Humphries, CD, Adschool: “This is a fantastic opportunity for the the team. D&AD drives the industry forward by standing for and promoting diversity and innovation in creativity, and the fact that 2 places in the workshop were offered to a NZ student team is testament to the quality of our young, local talent.”