Toyota launches campaign in support of NZ’s next gen of motorsport stars via Saatchis NZ

Last night Toyota previewed a new campaign on SKY New Zealand, celebrating its commitment to motorsport and the development of New Zealand racing talent through the Toyota Racing Series (TRS).

Created by Saatchi & Saatchi New Zealand, the film heroes the young drivers who will benefit from the programme. It will be broadcast in over 100 countries across the globe.

WATCH THE FILM

Says Corey Chalmers, joint ECD of Saatchi & Saatchi: “TRS is an amazing Toyota story that most of New Zealand won’t be aware of. The world’s best future talent come to New Zealand (the Lear Jets parked at Palmerston North are something to see) and compete against our very finest young drivers – who are easily on a par. It’s a brilliant embodiment of Toyota’s Believe platform – and it works.”

TRS is designed to develop the next generation of world-class drivers in New Zealand. Without it, there would be no accessible leap to Formula racing for NZ’s emerging motorsport talent. It is the only class in New Zealand motorsport that offers aspiring drivers the vital experience they need to go on to compete on the world stage. No other manufacturer has made the same long-term commitment to motorsport in this country.

Client: Toyota

Director – James Solomon