McDonald’s launches ‘Loaded Fries’ nationally in series of irreverent films via DDB Sydney
CB Exclusive – To mark the arrival of McDonald’s new ‘Loaded Fries’ agency DDB Sydney has created a series of very silly films indeed. The campaign will run in New Zealand and Australia throughout December.
Says Toby Talbot, chief creative officer: “The creation of this campaign and films has been a great collaborative project between agency, client, director and some superb improv comedians. And I think it shows. We enjoyed making them and hopefully people will enjoy watching them.”
Adds Steve Jackson, creative partner: “Something about his name made Steve Saussey the obvious choice to help us bring the fries to life. Together we created a few world firsts – a ‘Bacini’ for the beach this summer and a ‘Bacon Face, Cheese Pants’ fancy dress costume for your Christmas party.”
DDB Sydney:
Chief Creative Officer: Toby Talbot
Creative Partners: Steve Jackson and Pete Galmes
Creative Team: Hannah King and Sam Pascoe
Head of Integrated Content: Sevda Cemo
Producer: Anna Wright-Hands
Managing Director: Nicole Taylor
Group Account Director: Lisa Hauptmann
Account Director: Lisa Little-Cain
Planning: Fran Clayton and Anna Bollinger
Lead Designer: Domenic Bartolo
TV Production Company: Stuff & Nonsense
Director: Steven Saussey
Post-production: The Editors
Sound: Nylon Studio
OMD:
Business Director: Jonathan Betts
Account Director: Margie Foo Clarke
Interactive Director: Thomas Lyngsfeldt
Digital Business Manager: Ashleigh Sladden
McDonald’s Australia:
Chief Marketing Officer: Mark Lollback
Senior Marketing Director: Bronwyn Powell
Marketing Manager: Pennie Cruikshank
Digital Marketing Manager: Sheerien Salindera
Brand Manager: Andrew Southey
Social Media Manager: Zoe Condon
1 Comment
Unfortunately it’s not even funny. Where’s the clever writing?