Cirkus NZ conjures up a world of warmth for Shangri-La Hotels and Resorts via O&M HK

| | No Comments

Shangri-La.jpgShangri-La Hotels and Resorts and Ogilvy & Mather Hong Kong recently commissioned Cirkus to kick off the 2015 holiday season with an enchanting animated series counting down the days to Christmas.

The 25 day story is an animated version of the traditional advent calendar. It follows a little Christmas Star as it leaves its home in the night sky, and travels around the world to different Shangri-La destinations, finding warmth and welcome wherever he goes. Each day takes the travelling Star to a new location, and to new friends. The story ends on Christmas Day with the star going back up into the sky, returning to his family.

World of Xmas Warmth.jpgDirector Romain Borrel and the international Cirkus troupe designed beautiful backdrops and characters. Once everyone was happy, these designs were then 3D modeled and animated, whilst maintaining the illustrative style.

The partnership of Marshall Smith at The Sound Room and esteemed Chinese composer Jianping Zou gives this campaign its signature twinkly and magical audio branding.

Cirkus Team

Animation Director: Romain Borrel

Design & Illustration: Anna Lee, Elayne Chan, Awesta Rogh, Rebecca Tan

Modeling: James Turnbull, Matthew Tan, Stevan Petrovic, Daniel Hiew

Rigging: Sagar Rajan Lonkar, Priyan Jayamaha

Animation: Shuo (Tim) Liu, Joon Seok Yoon, Ty Jepsen, Michael Hall, Priyan Jayamaha

Producers: Viktoria Fortune, Puteri Raja Ariff

Composer: Jianping Zou

Sound and Music: Marshall Smith, Tom Fox ex The Sound Room

Ogilvy & Mather Hong Kong Team

CCO: Reed Collins

Creative Director: Sarah-Leith Izzard

ACD: Mike Pearson, Richard Sorensen

Producer: Ali Loveday, Mikyung Kim

Art Director: Kitty Tang

Writer: Amy Thompson

Social: Rina Hiranand, Michael Wong, Didi Wei, Maria Mei

Account Servicing: Maria Delamain, Antony Hung

Client: Shangri-La Hotels and Resort