V Energy changes out ‘V’ for ‘A to Z’ in new #VCHAT summer campaign via Colenso BBDO

V Energy has made a bold move to swap out its logo across the variants for the #VCHAT summer campaign via Colenso BBDO. And the response has been huge.

As well as the iconic ‘V’, the logos on the entire range has been changed out to feature every other letter of the alphabet from A-Z so fans can use ‘V’ cans and bottles to chat this summer over social media in a unique way.

V drinkers have been encouraged to ‘spell, shoot and share’ the words that explain what they need to crank up their summer with the best entries being rewarded with unique prizes linked to their post.

So far entries, ranging from serious to hilarious, have been flying in through social media with one of the entries alone receiving over 10,000 ‘likes’ on Facebook.

Behind the scenes the V social media team at Colenso BBDO have been keeping a close eye on the conversations from the #VCHAT war room, stoking up the conversations and rewarding prizes in real time for the best posts. So far over $20,000 worth of prizes have been given away.

Luke Rive, marketing manager, V, is pleased the meticulous planning and preparation behind the campaign has paid off.

Says Rive: “This idea has been years in the making and has taken a lot of work for the V team and our agency partners, especially when you take into account the fact that we had to produce dozens of different cans and bottles then get them into market for the idea to work. But the results have been very strong and the response from our fans has been outstanding – we’ve already reached in excess of half a million unique individuals online and it’s only early days for the campaign.”

Says Dan Wright, creative director, at Colenso BBDO: “It’s great when a brand is so iconic it can switch out its logo just to help fans to start a conversation. And even better when they’re primed to stay in that conversation all day, every day, all summer.”

The fully integrated campaign includes digital, OOH, and even a #VCHAT emoji keyboard, so fans can chat with V in a way they never thought possible.

Clients: Frucor – Luke Rive, John Alexander, Sam Taylor

PR Agency: Beat PR