Hallenstein Brothers goes to extremes in latest campaign via Lachlan McPherson and Friends
Hallenstein Brothers has launched its winter 16 collection with a campaign shot in Marrakech, Morocco and the Margham Desert in Dubai. It features French-born extreme athlete Vince Reffet and American actor Sean Ross.
“The campaign takes a global view of brotherhood,” says Lachlan McPherson, of brand agency Lachlan McPherson and Friends. “The TVC sets the scene for a series of digital films exploring aspects of what it means to be a ‘Brother,’ and demonstrating the freedom of the Hallenstein Brothers High Performance Suit.”
Client: Hallenstein Brothers
Agency: Lachlan McPherson & Friends, Auckland
Production company: CocoShoot
Director: Michael Rizzi
Jetman scenes: Jetman Dubai, XDubai, Dubai film
Post Production: Jon Baxter, Perceptual Engineering
Music: ‘Big Fish’ by Braves