MediaWorks keeps commuters updated with the latest news in new work via SparkPHD + Adshel

MediaWorks is keeping commuters updated with the latest news, world, sport and entertainment headlines in its latest campaign via Spark PHD and Adshel.

Promoting MediaWorks’ recently integrated news offering, the campaign saw live feed headlines from Newshub appear on Adshel Live digital screens across Auckland’s CBD. Each appearance rotated to show live NZ news, world, sport and entertainment headlines with accompanying images, on a smartphone. It aimed to encourage people to download and check the Newshub app on their phone to stay up to date with all the latest news and information.

Says Will Seal, news and current affairs marketing executive, MediaWorks: “With Adshel Live’s digital screen network, we were able to promote our product like never before. The network gave us the perfect platform to showcase the benefits of Newshub; that is, its up-to-the-minute news updates and accessibility.”

Says Nick Vile, general manager, Adshel: “Adshel Live offers advertisers the ability to provide dynamic, engaging messages to their target audience. Through this campaign, MediaWorks had the ability to update content 24/7 with uninterrupted and fast access to web content. We are pleased to have partnered with MediaWorks in keeping New Zealanders in the know.”

Media agency: Spark PHD

Developer: Kevin Dowd