Cannes Contenders: Special Group

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Paspaley Pearls: Behind the Lens

Many younger women think pearls are for older women, so we created highly intriguing content that would appeal to them –  a fictitious short film set within a real Paspaley fashion shoot. The film, directed by Cannes award winning feature director Ariel Kleiman and starring Clara Paget, lived online, in social media and on Qantas inflight entertainment. So far the film and trailer have been viewed over 4.2 million times, generating a 40% increase in sales.