Yahoo NZ appoints Red Agency

Yahoo New Zealand has appointed leading PR, social and experiential agency, Red Agency, to manage its communication and public relations activities. The appointment is an extension of the successful, existing partnership between Red Agency and Yahoo7 in Australia that has continued for four years.

Red Agency will support Yahoo New Zealand’s new head of sales, Arnaud Calonne, in achieving the company’s mission to grow brand awareness within the local market and provide inspiring and entertaining content for its user’s daily habits.

Says Harrison: “Red Agency has consistently demonstrated their ability to create newsworthy, shareable ideas that create meaningful connections between our brand and consumers in Australia. We are delighted to appoint them to extend their work into New Zealand and help us to deliver strong business results in the market.”

Says James Wright, managing director of Red Agency: “Our partnership with Yahoo7 has been strong since day one and to extend the relationship to Yahoo New Zealand is testament to that. We look forward to working with the Yahoo New Zealand team in creating innovative and strategic campaigns to drive success for the company, as we have done for Yahoo7.”