23 Kiwi entries make the cut at shortlist stage of Cannes Direct Lions; nets four in Radio category

New Zealand has scored 23 finalists at the shortlist stage of Cannes Direct Lions, led by Colenso BBDO with nine finalists. In Cannes Radio Lions, NZ has scored four finalists.

In Direct Y&R NZ has scored seven finalists, followed by DDB NZ with five finalists, whilst Saatchi & Saatchi and Clemenger BBDO have scored one finalist each. Special Group has been shortlisted twice, whilst DDB and FCB have both been shortlisted once (FCB shortlisted for a campaign which includes three executions).

NZ Finalists (Direct):

Colenso BBDO, DB Export, Brewtroleum (x2)

Colenso BBDO, Tip Top, Leave Room (x2)

Colenso BBDO, Amnesty International, Unblocker (x2)

Colenso BBDO, Anchor Milk, X-Ray Casts

Colenso BBDO, Pedigree, Found (x2)

DDB NZ, SKY TV, Unforgotten Soldiers (x4)

DDB NZ, SKY TV/Neon, Fargo Woollens

Y&R NZ, Brake NZ, Living Memories

Y&R NZ, Breast Cancer Cure, Breast Milk (x2)

Y&R NZ, Burger King, McWhopper (x4)

Saatchi & Saatchi, ASB Bank, Clever Kash

Clemenger BBDO Wellington, NZTA, Road Safety

NZ Finalists (Radio):

Special Group, 2Degrees, Play The Bridge (x2)

FCB NZ, Paper Plus, Read Better Stories, ‘Boots’, ‘Gym’, ‘Curry’

DDB, SKY TV, Game of Thrones ‘Shame’

VIEW THE DIRECT SHORTLIST – Direct Lions Shortlist.xlsx