Designworks appoints Danielle Barclay to newly created group head of brand experience role

Designworks has appointed Danielle Barclay to the newly created leadership role of group head of brand experience. A world class-brand experience strategist and business leader, Barclay starts her new role immediately.

Working closely with Chairman & CEO Sven Baker, and leadership teams in all six offices and discipline heads, Barclay will be responsible for leading a fully integrated brand experience offer for clients.

Baker said the continued growth of Designworks, rapidly changing client needs and the implementation of the company’s vision to be a fully integrated brand experience business would greatly benefit from a dedicated senior executive of Barclay’s calibre.

With 10 years’ experience in global integrated agencies including DDB, TRO and Greater Group, Danielle brings a wealth of knowledge and expertise to the role delivering brand experience projects throughout the Asia-Pacific region. Her key areas of expertise include experience strategy, spatial, interactive and experiential across the retail, workplace and hospitality categories.