Spark makes moments of magic happen every day in latest campaign via Colenso BBDO

In its latest campaign launching this week via Colenso BBDO and Proximity NZ, Spark is aiming the spotlight on the role technology has in connecting New Zealanders and enabling moments of magic in their lives everyday.

The campaign begins online and on TV with a sixty and two-minute brand film which shares a moment of magic between a father and daughter as they reconnect through music. This will be followed by a series of fifteen second films which hero more human moments of magic between people, and talk to specific digital service benefits Spark can provide. A comprehensive online and out of home strategy, and a series of retail thirties will further establish Spark’s digital service credentials.

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Says Mick Stalker, creative group head at ColensoBBDO: “Arthur C. Clarke famously wrote, ‘Any sufficiently advanced technology is indistinguishable from magic’. We reckon it’s not the technology that should be credited as magic, but the human moments that it can create. And that’s only going to get more true as technology continues to advance. That’s what we wanted to bring to life.”

Adds Spark’s Clive Ormerod: “We’re in a privileged position to make a real difference to the lives of New Zealanders everyday through the power of technology. And our role will only get more useful, more meaningful, and more involved as we grow our digital offering. Our latest work is a genuine expression of the magic moments in customers’ and business owners’ lives where technology helps connect people, and makes our days just that little bit better.”

Agency: ColensoBBDO / Proximity NZ

Clive Ormerod, Jodene Murphy, Kate Thomas, Briar Rowe