My Food Bag ‘delivers bags of goodness’ in new integrated campaign via Saatchi & Saatchi, NZ
Saatchi & Saatchi has released a new brand campaign for My Food Bag that celebrates the restaurant quality meals New Zealanders can now make at home. The campaign debuts the new line “Delivering Bags of Goodness” My Food Bag will adopt moving forward. The work will run across TV, digital and social.
Saatchi & Saatchi was appointed as My Food Bag’s Agency of Record earlier this year and has since helped to successfully launch the company’s new “Bargain Box” offering.
Says James Robinson, founder and group co-CEO, My Food Bag, on the strength of the relationship with new agency: “Saatchi get us. They understand what we are trying to achieve and how to get there. This latest work is testament to that.”
Client: My Food Bag
Head of Marketing: Trish Whitwell
Marketing Manager: Matthew Paul
Creative Agency: Saatchi & Saatchi
Executive Creative Director: Guy Roberts
Senior Art Director: Neill McAlpine
Senior Copywriter: Antony Wilson
Head of Content: Jane Oak
Senior Producer: Joshua Forsman
Business Director: Nick Bulmer
Senior Account Director: Patrick Hancock
Production Company: Flying Fish
Director: Gregor Nicholas
Producer: Penelope Sinclair
4 Comments
I hate MFB, and I really wanted to hate this – but I like it.
But I still hate MFB.
…meh
Same idea as Backyard Burger King…
This is a cracker