Bank of New Zealand’s Ross Jackson announced as final jury head for 2017 APAC Effie Awards

Ross Jackson, head of cards and payments at Bank of New Zealand will join the line-up of heads of jury for 2017 APAC Effie Awards.

Jackson is a current member of the APAC Effie Organising Committee and was part of the 2015 APAC Effie head of jury line-up.

Prior to returning to New Zealand at the end of 2015, he held the role of Visa Asia Pacific head of cross-border business, product innovation, analytics, brand and sponsorship marketing.

Jackson has also held senior roles including regional director, BBDO Asia Pacific; head of cards at Westpac New Zealand, managing director of Colenso BBDO; director of Clemenger BBDO New Zealand; managing director of Mattingly DY&R New Zealand and managing partner of Euro RSCG Australia. During over nine years based in Singapore his responsibilities included Asia Pacific and, for some of that time, MENA.

He holds an MBA, a post graduate diploma in marketing, is a member of the NZ Institute of Directors and a fellow of both the NZ and Australian Institutes of Management.

Says Jackson: “I’m delighted to continue my association with the APAC Effie’s and the championing of marketing and communications effectiveness. The nature of marketing is changing with data, digital, social, mobile, analytics, agile delivery and brand purpose now all part of the daily activity and dialogue of marketers in a changing world. However, amidst the increasing challenge and speed of that change, creativity remains at the heart of building authentic, trusted and successful businesses that continue to prosper in the face of both existing and disruptive competition.”

This completes the heads of jury line-up for the 2017 Awards.

Says Anthony Wong, Awards chairman: “I am incredibly excited about the 2017 APAC Effie. The region, business and the industry are at an inflexion point as we enter a new geopolitical epoch. The Chinese New Year of the Rooster hails a year of brightness, communication and ambition; characteristics that I hope we will see coming through at Effie 2017 as we recognise the next chapter of ideas that make brands matter more than ever in tomorrow’s world.

“In this new world of transparency and accountability, APAC Effie plays a pivotal role by recognising ideas that drive results, by celebrating brands which generate proven results in the marketplace and by setting a benchmark for excellence in measurement. Marketing is an investment rather than a cost and EFFIE aims to reflect the impact of ROI-driven communications from the C-Level down into the nomenclature of every marketing organisation. This year’s distinguished heads of jury and over a hundred expert judges represent the very best talent across markets and disciplines. I am looking forward to working with all of them to identify the most effective cases from across our region.”

For the full jury line-up, visit www.apaceffie.com.

Finalists will be announced in end February 2017, with the Awards Gala set to take place in Singapore in end April 2017.