Same diff: NZTA targets young Kiwi males in new radio campaign via Clemenger BBDO, Wellington

While young Kiwi males see the value in protecting themselves when it comes to playing sport or while at work, they often neglect to protect themselves by belting up in a car – even though a seatbelt could increase their chances of surviving a crash by 40%.

So NZ Transport Agency and Clemenger BBDO Wellington have launched a series of spots to remind them that when it comes to protecting themselves, there’s no difference.

PLAY THE TEETH SPOT

PLAY THE NUTS SPOT

PLAY THE BIG TOE SPOT