Spark Lab launches ‘Car Pool Coaching’ social campaign via Socialites to support businesses

Spark Lab has adopted its own version of James Corden’s popular ‘Carpool Karaoke’, releasing a ‘Carpool Coaching’ edition as a new social campaign via Socialites.

The campaign which went live Friday, 9 June, draws inspiration from James Corden’s viral Carpool Karaoke and brings Spark Lab coaching to life across social media platforms.

Carpool coaching features Spark Lab ambassadors, Sir Ray Avery, Dr Michelle Dickinson (aka Nano Girl) and Wendy Thompson, sharing their wisdom and business advice with budding business owners, driving around in a Spark electric powered car.

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The selected business owners won a chance to talk through a business problem with some of these top business brains through a Spark Lab Facebook competition where users were asked to comment or vlog their biggest business problem.

Rick Toner and Michelle Sokolich each won a filmed ride of a lifetime in Auckland. Toner is developing a mobile app designed for large businesses who employ casual staff, and Sokolich, is a content creator looking to get an edge on her competition.

The business experts gave feedback on gaining a point of difference for the businesses, highlighting opportunities for growth, and help in building a business profile.

Says Richard Sandford, head of business customer and marketing, Spark: “We wanted to bring the coaching aspect of Spark Lab to life. Spark Lab gives businesses the chance to learn from business people who have real world experiences and Carpool Coaching gave us the ability to solve common problems using our experts in a fun and engaging way.”

The campaign already appears to be a hit with the first video reaching over 70,000 people and getting 42,000 views, 11 shares and counting. A second video launches on Wednesday.

Socialites

Director of Photography: Matt Clements