Colenso BBDO scores Gold Lion in the Cannes Print + Publishing Lions for Pedigree campaign

Colenso BBDO’s Print work for Pedigree’s Child Replacement Programme has scored a Gold Lion in the Cannes Print + Publishing Lions.

The campaign consists of three executions ‘Tub’, ‘Man & Book’ and ‘Boat’.

VIEW THE PRINT + PUBLISHING WINNERS – Print_Publishing Winners.xls

From 3275 entries in Print & Publishing, 14 Gold, 31 Silver and 43 Bronze were awarded.

The Print & Publishing Grand Prix winner is DAVID, Miami for Burger King ‘Oregon’, ‘Pensylvannia’, ‘Aviano’ and was selected for Burger King’s brave, playful, tongue-in-cheek humour.

Jury president, Fran Luckin, chief creative officer, Grey Africa, South Africa, also highlighted a trend towards work that uses details of physical making, from sculpture to drawing, even against the backdrop of our highly digitised world.