Clemenger BBDO | Touchcast scores Silver Lion for ‘The Conscious Crossing’ in Design Lions

Clemenger BBDO | Touchcast has scored New Zealand’s only metal in the Cannes Design Lions, presented tonight in Cannes.

The agency has scored a Silver Lion for KiwiRail ‘The Conscious Crossing’.

VIEW THE DESIGN WINNERS – Design Winners.xls

The Design Lions recognise visual craftsmanship, demonstrating how design defines a brand or communicates its key messages. From 2780 entries, 112 Lions were awarded: 20 Gold, 33 Silver and 58 Bronze, and a first Grand Prix for Thailand went to ‘The Unusual Football Field’ by AP Thailand, Bangkok / CJ Worx, Bangkok for AP (Thailand) Public Company Limited.

Says jury president Sandra Planeta, founder and creative director, Planeta Design, Sweden: “It’s clever, smart, simple, purposeful and useful design. And the best part is that I’d love to try it myself.”