NZ Transport Agency targets sports fans in latest radio campaign via Clemenger BBDO | Touchcast

Winter sports means drinking. Which means more young New Zealand males are putting their lives at risk by driving drunk afterwards. Their mates don’t want to see them hurt. But it’s hard for them to step in.

So NZ Transport Agency and Clemenger BBDO | Touchcast have enlisted the help of some of New Zealand’s most well-known commentators to remind every sports fan that they can be a legend by stepping in and stopping a mate driving drunk.

PLAY THE CLUBROOMS SPOT

PLAY THE LOCAL SPOT

PLAY THE TREV’S PLACE SPOT