Speight’s launches relatable spot for every Kiwi bloke for Summit Ultra Low Carb Beer via DDB

As summer inches closer, many Kiwis are cutting the carbs to get their bodies beach-ready. With this in mind, DDB and Speight’s have teamed up to create a humorous new spot that every Kiwi bloke can relate to. The spot introduces the new Speight’s Summit Ultra Low Carb beer – a genuinely low carb beer that doesn’t sacrifice the full flavour of a lager.

The Sweet Shop-produced advert follows the efforts of a Kiwi bloke as he struggles to get into shape. We see him sweat and wobble through a run, get outperformed the gym, and choke down a questionable green liquid – all in pursuit of shedding some extra weight. At the end of the advert – he rewards himself with a pint of Speight’s Summit Ultra Low Carb beer.

VIEW THE SPOT

Says Ben Wheeler, category manager, beer, Lion: “Our new beer has 75% fewer carbs than the traditional brew but with all of the flavour.

“Having a beer, especially a Speight’s, is a part of the Kiwi psyche, even in the pursuit of a healthier lifestyle. We work hard, we play hard and Speight’s is a great reward.”

Filmed in gyms, forests and rugby fields across both the North and South Islands of New Zealand – the advert showcases authentic locations where Kiwis are leading healthy and active lifestyles. The goal was to portray Speight’s Summit Ultra Low Carb beer as a reward Kiwi men can enjoy, with less of the guilt.

Says Shane Bradnick, executive creative director at DDB:”Speight’s is such an iconic brand and known as a true storyteller when it comes to advertising. It’s always enjoyable coming up with a new campaign for a brand that is so synonymous with Kiwi culture. It was interesting taking a slightly different approach for this new product. We shouldn’t have to compromise on our rewards for the sake of progress, and now, we don’t have to.” 

Client credits: Lion – Speight’s

Events/ Activation: Spur