Fujitsu New Zealand appoints The Business Marketing Group as new marketing agency

Fujitsu New Zealand has appointed The Business Marketing Group as its marketing agency.

Says Rob Leonard of Raw Advertising, the incumbent agency: “We’ve been working with Fujitsu since 2000, and in that time are proud of the fact that they enjoy #1 in the extremely competitive Heat Pump market. However, the time to move into retirement has meant that I’ve reluctantly had to pass the baton on. After an extensive due diligence search, we are confident that we are in good shape to do that.”

Says Fiona Harris, head of marketing at Fujitsu New Zealand: “We want to thank Raw for all the wonderful work that they’ve done over the years, not just in maintaining our leading brand awareness, but also in helping to grow the total Heat Pump market in New Zealand.  We’re sorry to see them go, but are delighted to have found a strong, creative and results focused replacement in The Business. We look forward to working together in the transition to The Business and to continue the strong results we’ve been enjoying.”

Says Ben Cochrane, managing director, The Business Marketing Group: “It’s an honour to represent Fujitsu New Zealand. We are confident that we can form a strong partnership across strategy, digital, social and wider communications. They are also great people to work with, which is important.”

The appointment of The Business Marketing Group is effective as of 1st July.

The Business Marketing Group is based in Parnell.  Clients include Kraft Heinz Cerebos, Wattie’s, Dulux NZ, Constellation Brands, Jack Daniel’s, Jägermeister, Smales Farm and Wilson Foods.