Cannes Contenders: MediaCom New Zealand/Ogilvy
May 3 2018, 1:37 pm | | No Comments
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
MediaCom New Zealand, Ogilvy
Rugby Fans will do almost anything crazy to support their team. MediaCom and Ogilvy needed KFC’s sponsorship of Super Rugby to increase awareness and brand affinity, but were limited by fast food restrictions. MediaCom and Ogilvy’s strategy was to make KFC a symbol of fandom on game day. Turning the KFC bucket of chicken into a supporter’s hat and creating an epic fan box for fans right on the side-line. Results were epic with brand scores and sales over achieving set goals.