Cannes Contenders: Colenso BBDO
How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Colenso BBDO
Pedigree SelfieSTIX is a specially designed phone attachment that fits the unique shape of a Pedigree DentaStix dog treat. It’s all the encouragement a dog needs to look at the camera, so you can capture the perfect dog selfie every time. SelfieSTIX was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieSTIX app used canine facial recognition technology to let owners add filters to their dog. In a country of 4.6 million, the campaign had over 3.5 million interactions and Pedigree DentaStix saw a 24% sales increase year on year.
Colenso BBDO
Mainland has always believed good things take time. So Colenso BBDO created a voucher that lives by those words, taking almost as long to make as our cheese does. The Mainland 2,000-Piece Voucher. A huge, ridiculously difficult puzzle, that punters have to complete to redeem. Colenso BBDO gave the vouchers away on Facebook, for Kiwis to attempt over the Christmas break. It may take them a bit of time, and a whole lot of effort, but – just like Mainland cheese – it’ll be worth the wait.
Colenso BBDO
You’ve seen Frank enjoying ribs on House of Cards. Piper eating prison food on Orange Is the New Black. And you’ve seen Eleven use telekinesis to steal waffles on Stranger Things. Now you can eat what they eat, with them. With an exciting new partnership, New Zealand telco Spark could offer Netflix free. To bring attention to this, Colenso BBDO developed the world’s first Netflix Dinners. Iconic meals were delivered to customers who were also massive fans. It made watching their favourite Netflix shows, even better. Proving that only Spark can deliver the best Netflix experience.