Cannes Contenders: Special Group New Zealand

May 18 2018, 12:01 pm | BY Ricki Green | 1 Comment

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

BPG_CBAOTY_IMAGES.jpgTourism New Zealand: Backpackagram

Special Group

To attract young British and German backpackers to NZ – Tourism New Zealand made an epic reality TV show – made just for Instagram. Most backpackers see NZ as a beautiful country but a bit boring, so Tourism New Zealand got 3 teams of backpackers from the UK and Germany, made them some challenges showcasing the most epic, fun and social things to do in NZ – filmed the lot, cut it up and released it as an episodic style TV reality show for Instagram, snackable style content for a mobile first audience.

SMIRNOFF_EMOJITAILS_CBAOTY_IMAGES.jpgSmirnoff: Emojitails

Special Group

Using the #purepotential of emojis to create the worlds first emoji cocktail maker. Smirnoff sees the Pure Potential in any ingredient or occasion – even digital ones. Emojis are leveraged by 92% of the world’s online population – so Smirnoff made the world’s first emoji cocktail maker. Emojitails proved to be a very successful campaign with over 6 million impressions, 15,000 Emojitails created and over 4,000 shares.