Colenso BBDO’s ‘Child Replacement Programme’ wins Gold Lion in Creative Effectiveness Lions

Cannes Lions Festival of Creativity has kicked off the final round of winners tonight.

Colenso BBDO has scored a prestigious Gold Lion in the Creative Effectiveness Lions tonight for Pedigree ‘The Child Replacment Programme’ created with Starcom and Impact PR.

View the Creative Effectiveness Lions winners – Creative Effectiveness Lions Winners.xls

Colenso BBDO is the only New Zealand agency to pick up Gold Lions, which includes two.

Says Levi Slavin, chief creative officer, Colenso BBDO: “We are absolutely thrilled with the Cannes result this year. It’s so gratifying to have two separate campaigns for the same client win gold. Cannes has been, and will remain, one of the key industry benchmarks for creativity and effectiveness. We will be celebrating on our side of the world accordingly.”