TODAY moves news and issues forward in new nationwide marketing campaign via Hello
MediaWorks has successfully launched its new, refreshing style of news and talk radio, TODAY FM, with a nationwide marketing campaign.
With the same old voices from both left and right dominating radio shows, TODAY FM is on a mission to bring a more balanced, forward-looking, positive approach to talk back.
Says Amanda Midgley, head of marketing, MediaWorks: “Our ambition is to redefine news and become the nation’s go-to news platform. The brand provides, what we believe is a refreshing platform for listeners to join the discussion with a more balanced point of view.”
Dallas Gurney, director news and talk, MediaWorks, has built the business from scratch in less than 9 months, assembling a talented line-up including Tova O’Brien, Duncan Garner, Rachel Smalley, Mark Richardson, Leah Panapa, Lloyd Burr, Wilhelmina Shrimpton and Polly Gillespie, plus other top tier talent and luring Paul Henry as the voice of the brand.
Says Lee Gilmour, senior marketing manager, MediaWorks:“The campaign focuses on what unites us, rather than what divides us. We wanted to create a campaign that excites every day New Zealanders and showcases TODAY FM as a powerful place for all of us.”
Says Damon O’Leary, creative director, Hello: “The campaign amplifies how finding common ground is the best way to move an issue forward, and that TODAY FM has the platform to help make a difference. Dallas and the entire team have been superb throughout the development process and we can’t wait to see the station grow.”
The campaign is currently running across national TV, out of home, radio, print, digital and social media.
Client: MediaWorks
Director of News & Talk: Dallas Gurney
Head of Marketing: Amanda Midgley
Senior Marketing Manager: Lee Gilmour
Marketing Manager: Stefanie Gough
Agency: Hello
Strategy Director: Deborah Simpson
Creative Director: Damon O’Leary
Design Director: Matt Hammond
Managing Director: James Polhill
Producer: Nigel Sutton
Production company: Bunker
Sound: Franklin Road
Production company: The Collective Force
Executive producer: Jason Jones
Photography: Toaki Okano